| Chapter
7
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(1)
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NOTE: The focus group recordings are
not identical to the text in the book. |
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Rachel:
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Yeah,
I can take care of things when I want to. |
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| Gordon: |
Yeah,
convenience is definitely one thing. I had a regular broker for a
while, but I didn't get much service because I'm not like, some high
roller. |
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Mike: |
Right
that's definitely true. I figure if I'm not getting any attention,
why not do it myself? |
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Gordon: |
And
save on the commission. |
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(2) |
NOTE: The focus group recordings are not identical
to the text in the book. |
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| Leader: |
I'd
like you to talk about your experience with brokerage services and
specifically, how often do you use your broker and what do you use
him for? |
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| Judy: |
I
usually call my broker every once in a while to make trades. I would
say every once in awhile, I'll get a quote off a Web site. |
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Leader: |
How
often is every once in a while? |
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Judy: |
Maybe
once a week. |
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Bob: |
For
me, I don't call my brokers that frequently, but I just like to check
the value of my portfolio on a regular basis especially these days
when the markets are very volatile. I generally go online at least
once a day, I think, during the course of the week, to see whether
things are up or down. And if I could do it more easily, I might call
more frequently, I don't know. |
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Gordon: |
I
used to call my broker, but I'm finding that it's just cheaper and
easier to use the Web and trade online. I don't do a lot of trades,
but maybe once a week or so, when I feel like I need to do something,
I'll just do it over the Web. It seems quicker and easier for me. |
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Leader: |
So
have you completely given up your regular broker? |
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Gordon: |
Yeah,
I haven't called him in a long time. Pretty much everything I used
to do with my broker I can do online now. So, I can definitely just
go over the Web, and I can save money that way. So, I don't really
call my broker anymore. |
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